Intel is working on an ad format for its Viiv (rhymes with five, not leave) platform. That means that if it ever becomes popular, your expensive media PC and large screen TV can be used to ... serve you more ads! Yay! I mean, we obviously don't see enough already ... In addition, you know they'll be really annoying, because the company Intel is working with on this is the same one that gave us the McDonald's "I'm lovin' it " campaign. Yet one more reason not to watch TV.